Here's all the benefits of joining...

1. Weekly 1:1 coaching: get support from industry leaders every week!
2. Community: interact with fellow learners, and seek valuable career advice from all of the mentors, coaches and instructors
3. Homework and exercises: Weekly, expect engaging homework to reinforce covered topics with dedicated support from your instructor and mentor.
4. Guest speakers and workshops: Be inspired and gain firsthand, practical insights from industry leaders on lecture topics and your career.
5. Hands-on experience: get matched up with a real company, non-profit, founders, start-up to work on a real project you can showcase on your resume.
6. Career support: add on extra mentorship to help you search for a job and practice for interviews.
7. Portfolio project: work on a case study with your mentor to solidify your learnings.

What you'll learn?

Week 1: Introduction to Product Marketing

• Understanding the role of Product Marketing Manager in the tech industry
• Overview of key responsibilities and skills required
• Introduction to the product marketing lifecycle

Week 2: Market Research and Analysis

• Techniques for conducting market research in the tech industry
• Analyzing market trends, competitive landscape, and customer segments
• Identifying market opportunities and challenges

Week 3: Product Positioning and Messaging

• Developing product positioning and messaging strategies
• Crafting compelling value propositions for target audiences
• Creating messaging frameworks and templates

Week 4: Customer Personas and Segmentation

• Creating customer personas to better understand target audiences
• Segmenting customers based on demographics, behavior, and psychographics
• Tailoring marketing strategies and messaging for different customer segments

Week 5: Go-to-Market (GTM) Strategy

• Developing go-to-market (GTM) strategies for tech products
• Planning product launches and coordinating cross-functional teams
• Implementing GTM tactics across various channels

Week 6: Marketing Collateral and Content Creation

• Creating marketing collateral such as datasheets, case studies, and whitepapers
• Developing content marketing strategies and editorial calendars
• Leveraging content to support sales efforts and drive lead generation

Week 7: Sales Enablement

• Developing sales enablement materials to support sales teams
• Training sales teams on product features, benefits, and value propositions
• Creating sales playbooks and battle cards

Week 8: Pricing and Packaging

• Setting pricing strategies for tech products
• Developing pricing models and conducting pricing analysis
• Designing product packaging and pricing plans

Week 9: Product Launch and Promotion

• Planning and executing product launches effectively
• Leveraging marketing channels such as social media, email, and events
• Measuring the success of product launch campaigns

Week 10: Product Lifecycle Management and Optimization

• Managing the product lifecycle and making strategic decisions
• Conducting post-launch analysis and gathering customer feedback
• Iterating on marketing strategies and optimizing product performance

Who this course is for?

1. Career Switchers & Second Careers: Ready for a new direction? Transition smoothly into your next chapter.
2. ‍MBA Graduates: Applying your transferable professional skills in a fresh and in-demand way in product.
3. ‍Recent Graduates: Step confidently into your first job by learning skills you didn’t get at school.
4. ‍PhD Candidates: Leave academia and translate your specialized skills into a new career.
5. ‍Returning Parents: Come back to the workforce with a new role and be more prepared than ever before.
6. Freelancers: Start a side hustle as a freelancer, consultant, and fractional product leader.

Your Instructor

‍