Here's all the benefits of joining...

1. Weekly 1:1 coaching: get support from industry leaders every week!
2. Community: interact with fellow learners, and seek valuable career advice from all of the mentors, coaches and instructors
3. Homework and exercises: Weekly, expect engaging homework to reinforce covered topics with dedicated support from your instructor and mentor.
4. Guest speakers and workshops: Be inspired and gain firsthand, practical insights from industry leaders on lecture topics and your career.
5. Hands-on experience: get matched up with a real company, non-profit, founders, start-up to work on a real project you can showcase on your resume.
6. Career support: add on extra mentorship to help you search for a job and practice for interviews.
7. Portfolio project: work on a case study with your mentor to solidify your learnings.

What you'll learn?

Lesson 1: Introduction to User Research

• Understanding the role of user research in product development
• How user research fits into the design and development process
• Differentiating between qualitative and quantitative research methods
• Agile methods for UX design

Lesson 2: User Experience Foundations

• User personas, customer profiles, customer journey mapping
• User experience, user interface design and design thinking process

Lesson 3: Qualitative Research

• Planning a user research projects
• Best practices for recruiting participants
• Conducting user research in an ethical way
• Working with policy, compliance, legal

Lesson 4: Usability Testing

• Usability testing methods, principles and metrics
• Planning and conducting usability tests
• Analyzing usability test results, identifying usability issues and reporting results

Lesson 5: Remote Research and Testing

• Conducting remote interviews, usability tests, and surveys
• Overcoming challenges and maximizing insights in remote research
• User Research for AR and VR

Lesson 6: Qualitative Interviews and Surveys

• Pros and cons of interviews and surveys - when to conduct them
• Preparing, moderating and asking the right questions

Lesson 7: Other Research Methods

• Observational studies
• Card sorting technique
• Quantitative research
• A/B and multi-varient testing
• Accessibility: designing for all

Lesson 8: Data Synthesis, Visualization and Presentation

• Analyzing interviews, usability tests and survey data for actionable insights
• Techniques for synthesizing and organizing research data
• Visualizing research findings effectively

Lesson 9: Project Management and Stakeholder Management

• Presenting research insights to stakeholders
• Working with different functions on the product team: product managers, marketing, product designers, etc.

Lesson 10: Case Study

• Outlining your own research study, recruiting participants, conducting

Who this course is for?

1. Anyone looking to transition to and get a job as a User Researcher
2. Career Switchers & Second Careers: Ready for a new direction? Transition smoothly into your next chapter.
3. UX designers: Seeking to expand their career horizons by incorporating additional research methods.
4. ‍MBA Graduates: Applying your transferable professional skills in a fresh and in-demand way in product.
5. ‍Recent Graduates: Step confidently into your first job by learning skills you didn’t get at school.
6. ‍PhD Candidates: Leave academia and translate your specialized skills into a new career.
7. ‍Returning Parents: Come back to the workforce with a new role and be more prepared than ever before.
8. Freelancers: Start a side hustle as a freelancer, consultant, and fractional product leader.

Your Instructor